Done is the overindulgence and the high excess ...In is the sensibility and frugality for swimsuits and beach clothing this season. There, I said it...That's what I really see on the horizon for swimwear in 2012. No fluffy superlatives, here. Not that I mind this new, practical outlook on swim fashion. I love the preppy looks and simple solids that are coming out. So refreshing! They ground us like a low tide, while we wait for the next wave of extreme beach modes to come crashing in. They remind us that less is more.
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| Melissa Odabash Swimwear 2012 - Florence Bikini, Preppy Nautical |
Actually, I really started to see this trend last season, but I suppose, like eating a rich dessert, it was hard to push oneself away from the table, even when we knew we should. While some of us kept going for the extreme decadence last year, many of our customers began to beg off, reminding us that water is just fine, thank you very much. Here, at Tropi-Ties, we saw an increase of sales in the more elegant, conservative looks of designers such as Melissa Odabash, Sauipe and Karla Colletto. There were more solids sold last year. Stripes started showing up again. And what's more, nautical looks are strongly steaming in this season. The prices, while not rock bottom, are at least holding steady.
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| ANK Swimwear 2012 - Moher Bikini, Laced Up |
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| Melissa Odabash Swimwear 2012 - Los Angeles Bikini - Stripes Rule The Seas! |
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| Tori Praver Swimwear 2012 - Raven Bikini |
One Piece swimsuits are still moving ahead in sales...another sign that trends are moving to the more understated.
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| Sauipe Swimwear 2012 - Donatella 1-Piece Swimsuit |
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| Crystal Jin Swimwear 2012 - Solaire-Varick Bikini, Bring on the Black |
So, I guess that the mantra this season is: "Less is More."
Now, is that really such a bad thing? Oh my! Heavens no!
~ C.
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