Near Season's End

Spring Break is upon us, summer is around the corner, swimsuits are flying out the door.  The season will be over soon.  We're proud of this year's line-up and our customers' loyal following seems to agree.  Some of our best labels this year have been (in the bikini category,) Maaji, Agua Bendita, Mara Hoffman and L*Space.  Karla Colletto still remains queen of the classic 1-piece swimsuit.  Cover-ups and sandals have also done well.  Melissa Odabash did some killer swimsuit cover-ups/beach clothing.  Cocobelle did some great, casual footwear.  The surprise label this year would have to go to Marysia Swim...pretty, chic, feminine.

We hope that all of you are making time to get to the beach, enjoy nature, and just living a little.  Life isn't all about work and stress.  For those of you that are tying the knot, honeymooning in tropical locales and starting new lives...Applause!  May your lives be full of wonderful beginnings and beautiful sunsets.

~ C.

Sao Paulo Fashion Week SS 2011 - Rosa Cha, Cia.Maritima

Alexandre Herchcovitch unveiled his latest swimwear collection for Rosa Cha, 2011 at the Spring/Summer 2011 Sao Paulo Fashion Week show last night.  Theme of show was "Anima" meaning animated, or lively.  He stayed true to the progressive Rosa Cha style, carrying through with more of  his lingerie and black trimmed, primary prints, from his previous collection presented last January.   Black, cream, florals, straps, mesh, high waist, structured bras, corsets, skirts and the swim dress were the structure points of the evening.

Benny Rosset, designer for Cia.Maritima Swimwear 2011 also presented last night. This year there was a wide use of shiny satins and a strong emphasis on the back and bum details.  Knots, bands, and slim cuts adorned the back sides.  Mr. Rosset did also an asymmetrical bikini in mauve print that was innovative, yet still wearable.  I also loved the wavy stripe, graphic print bikini with metal, slide trims at hips and bra straps.  I'll be sure to post a pic as soon as it becomes available. 

~ C.

Sao Paulo Fashion Week SS 2011 - Swimwear

Sao Paulo Fashion Week for Spring/Summer 2011, the premier event in Brazil and the swimwear world, will be taking place Tuesday, 06/08/01 through Monday, 06/14/10.  I'll b posting updates and reviews of some of the lines.

~ C.

Fashion Rio Summer 2011 - Ahhh...The Swimwear!

Rio's hot ticket to fashion kicked off this week, with their 17th Fashion Rio Summer 2011 show, held at Praça Mauá.  The show began on Thursday and will run until June 1st.  The theme for this season is ‘360º City on the Move’.

Two of our favorite swimwear designers, Salinas Swimwear, by Jacqueline de Biase and Lenny Niemeyer, for LENNY Swimwear, have already shown their wares, with Salinas showing on day one, followed by LENNY on day 2. (Images, Associated Press)

Salinas Swimwear Fashion Rio Summer 2011

Lenny Swimwear at Fashion Rio Summer 2011

More to come...

~ C.