Near Season's End

Spring Break is upon us, summer is around the corner, swimsuits are flying out the door.  The season will be over soon.  We're proud of this year's line-up and our customers' loyal following seems to agree.  Some of our best labels this year have been (in the bikini category,) Maaji, Agua Bendita, Mara Hoffman and L*Space.  Karla Colletto still remains queen of the classic 1-piece swimsuit.  Cover-ups and sandals have also done well.  Melissa Odabash did some killer swimsuit cover-ups/beach clothing.  Cocobelle did some great, casual footwear.  The surprise label this year would have to go to Marysia Swim...pretty, chic, feminine.

We hope that all of you are making time to get to the beach, enjoy nature, and just living a little.  Life isn't all about work and stress.  For those of you that are tying the knot, honeymooning in tropical locales and starting new lives...Applause!  May your lives be full of wonderful beginnings and beautiful sunsets.

~ C.

L*Space Puts a Twist On Style This Season

L*Space Swimwear designer, Monica Wise, has come up with some twisted bikinis this season...so cute!  So SEXY!  Monica has quite a following of loyal customers who love the L*Space clean styling and unique details.  These bikinis are not, "toe-dippers," but swimsuits that women really want to wear and look great in. She's given a twist to the traditional bandeau bikini and even put a turn, or two into the bottom of the Aquarelli Bikini.


Aquarelli Bikini by L*Space

L*Space has also come up with another unique, twisted bikini top with their Twister Taboo Bikini.

Halter top has twist in center with thin straps &gold bead details.  Bikini bottom has double straps at the hips and offers moderate coverage in back.

L*Space Swimwear  - Twister Taboo Bikini

One of my favorite bikinis that Monica did this season is a very classy bandeau bikini, the Posh Bandeau with metal accents. Bandeau top has contemporary medallion in center, soft cups, side stays and ties in back. Bikini bottom has matching medallions at hips and provides moderate coverage in back.  Very sleek!

L*Space Swimwear - Posh Bandeau Bikini

I know that Monica has been working hard to bring us bikinis and cover-ups that work for the American girl.  All I can say is, GREAT JOB!  Good luck to all of the L*Space Swimwear crew this year!

~ C.

Waiting in the Doldrums for the 2011 Swimwear...Sigh...

August, September and October are always the slowest months in the retail swimwear world.  If our customers haven't gotten their swimsuit by mid-summer, then they probably won't get one at all.  It is a natural end of a retail cycle that all of us swimwear affectionados know all too well.  By September, we've seen most of the new lines and have placed our orders for the Cruise season.  Last season's swimsuits are just about sold out...thus begins the slow wait.  It's kind of like fishing in the afternoon.  Chances are, the fish won't bite until evening, but our lines are in the water, just in case.

:::Sigh:::

So now, it's mid-October and frankly, I'm getting a little antsy for the new styles to start arriving.  We have web pages to build, photos to take and the orders for the Thanksgiving vacationers start to shop for the latest and greatest in swimsuits and beachwear. 

This is also a time to reflect on our products and level of customer services offered.  Gawd knows...we can certainly do better.  Let's face it, last season, we were way too slow to refund our customers' returns.  We're sorry.  We also became just a bit intolerant with people asking us to bend our rules and we reluctantly had to continue with our restocking fee policy.  (Personally, I hate restocking fees, but it became necessary when our competitors secretly and continually ordered a slew of products from us, for whatever reason, and then sent them all back soiled, damaged and wreaking of perfume.  I mean...really...who does that?) 

Evita Bikini - Melissa Odabash Swimwear 2011

This year will be different.  We've tried hard to find the greatest products ever and we'll continue with that quest.  We plan to improve the web site with better graphics, have less typos and errors, more product information and of course, the lowest and best prices for our products. We also vow to have the very best customer service in our retailing sector and will even put public customer feedback comments on each and every product page, so people can tell the world just how good, OR bad we are.   We love our customers and want to pamper them in these rough, economic times to let them know that we really do appreciate and honor their patronage.  So, now's the time to say our, "Thank Yous," to all of our patrons for a great 2010 season.  THANK YOU TO ALL!!!  And now...the lights dim, there's rustling backstage...get ready...it's almost showtime for, "Swimwear 2011!"

~ C.