Done is the overindulgence and the high excess ...In is the sensibility and frugality for swimsuits and beach clothing this season. There, I said it...That's what I really see on the horizon for swimwear in 2012. No fluffy superlatives, here. Not that I mind this new, practical outlook on swim fashion. I love the preppy looks and simple solids that are coming out. So refreshing! They ground us like a low tide, while we wait for the next wave of extreme beach modes to come crashing in. They remind us that less is more.
Actually, I really started to see this trend last season, but I suppose, like eating a rich dessert, it was hard to push oneself away from the table, even when we knew we should. While some of us kept going for the extreme decadence last year, many of our customers began to beg off, reminding us that water is just fine, thank you very much. Here, at Tropi-Ties, we saw an increase of sales in the more elegant, conservative looks of designers such as
Melissa Odabash,
Sauipe and
Karla Colletto. There were more solids sold last year. Stripes started showing up again. And what's more, nautical looks are strongly steaming in this season. The prices, while not rock bottom, are at least holding steady.
One Piece swimsuits are still moving ahead in sales...another sign that trends are moving to the more understated.
What's more, we have been seeing the more conservative tankini making a comeback. (Although we always thought it was so, so cute, if only done right.) The
little, black bikini, forever chic, has been coming on strong since last year.
L*Space did a couple of styles in the year prior, and this season we picked up on two by
Crystal Jin and while they lack in color, they make up for everything in the details.
So, I guess that the mantra this season is: "Less is More."
Now, is that really such a bad thing? Oh my! Heavens no!
~ C.
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