Thursday, December 27, 2012

A Bit About Salt Swimwear

Some swim labels give us the expected, the usual, the barely affordable. But, Salt Swimwear is not that kind of label. It does just the opposite, delivering the unexpected, the unusual and it sure doesn't cost a year's salary to pick up one of their creations.


Marisa-Niki Scoop Top Bikini - Salt Swimwear 2013
Designer Layla Pakzad takes us to a new place; a new state of mind and after being in the swimwear business for all these years, I can really appreciate that.  Layla draws from her imagination, he love for vintage and artful objects and her passion for design.  She doesn't just follow the blueprint drawn up by the latest trends and fashion gurus.  She follows her own windsong, a very brave and difficult thing to do in this economy.  Layla keeps a blog.  Her entry, "5 Reasons to Say Yes-- Even When No Seems Easier " she lays it on the line.  She tells you all of the reasons that she designs the way she does.  It's certainly a positive approach, with a strong emphasis on "positive."  I like that.

Isla Laced One-Piece Swimsuit - Salt Swimwear 2013
For that reason, I want more people to know about her incredibly beautiful and amazing swimsuits.  Her designs are all fresh, they emit a passion, a sensuality, that I just haven't seen for a long time in the swim biz.  If you are brave like Layla, you'll say, "yes," one of her styles.  Will you look like every other girl on the beach?  No.  Will you get asked where you found that amazing swimsuit?  Yes!  Salt Swimwear 2013 has just arrived...take a chance.

~ C.

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